Simply Crochet is a UK crochet magazine produced by the same super publishing house that does Simply Knitting, Mollie Makes and The Simple Things. The magazine launched in January this year, and some of you may remember that last year there was a one-off Summer issue of Simply Crochet to which I contributed a short interview (you can read it here). I like the magazine, and subscribed to it right from the very first issue. It has an appealing style, with a friendly, chatty written voice and a certain quirkiness that I enjoy.
It is also a very full magazine. The adverts are kept to a minimum and the pages are busting with a huge, inspiring mixture of stuff.
There are pages like this which contain many snippets of information :: creative makers, designers, projects, patterns, websites, shops, yarn and books. It makes you want to rush to your laptop and greedily go on the hunt for more.
The projects in each issue are mostly seasonal, and I love that the focus in Simply Crochet has shifted away from crocheted garments and onto more fun and decorative things. Lots of garlands, cute toys, accessories, gift ideas and home decor. The style is sometimes quite quirky and vintage, sometimes bright and funky, but pretty much always great. Occasionally there is stuff which makes me frown and go eeeuugh, but not really often.
There are some really great designers that contribute to the magazine, and some pretty amazing crochet. Sometimes the projects are biggies (some fantastic blanket designs)....
....but mostly the focus is on small, stylish and very do-able projects.
The full title of the magazine is "Simply Crochet ~ Hooked on Handmade" (LoVe that!), and at the beginning of every issue, there is a page called "Hooked". Oh, I really love this page a lot! It is always something fun, a big image to grab your attention, and often a link to a website or blog where you can go to find more. The above image is sooooo good, don't you think? It's crocheted Fish and Chips by the super-talented designer/maker Kate Jenkins, who's work I have long admired (see here).
This is the Hooked page from the current magazine (issue 12), which is very festive indeed. I probably wouldn't attempt to make my own yarn trees, but I do admire good styling and a bit of funky creativity.
Issue 13 hits the UK shops on 9th December, and is still in progress at the publishing house. I've been a very lucky little so-and-so though, cos I've managed to get a sneaky peek of one of the pages.
And by kind permission from the lovely peeps at Future Publishing, I've been allowed to pass the sneaky-peek onto you.
Want to peek?
Scroll down Sloooooooooooooowwwwwwly..............................
Eeeeeeeeeeeeeeeeeeeeeeeeeeeeeee!!!!!!!!!!!!!!!!!!! It's Meeeeeeeeeeeeeeeeeeeee!!!!!
I proper nearly fell off my stool when I received this image by email a few hours ago (this is seriously hot of the press you know). Fancy that!!!! It surely can't be true?! Surely to goodness my woolly socks and old brushed cotton pyjamas aren't going to be put so BIG on a page like that? Surely a mistake? But nope, no mistake. That's the way it's gonna be in issue 13 apparently.
I would like to read you the blurb at the bottom there, so you can see where this is going. Can I read it to you? Ok. It says.... "There's nothing quite like taking refuge, square by square, under the shelter of a cosy crochet blanket that's slowly growing. They're the perfect winter projects. This vibrant granny extravaganza is by talented blogger Lucy from Attic24. Watch this space for more musings and colourful creations from Lucy - we're thrilled to announce that she'll be writing a regular column for us starting in the very next issue. Hooray!"
Oh HOORAY indeed!!!! Yes, tis true, this is my exciting news, and yes I am thrilled about it. I am now officially part of the Simply Crochet magazine, with my very own monthly column no less. I am happy and chuffed-to-bits and ever so nervous. Deadlines make me nervous, but so far so good. I actually got my first column in early (yeah, I know, how totally unlike me to be early with anything) and am already working through ideas for the next one ahead of schedule.
These days, I am spending quite a lot of time at my desk writing and browsing doing research, but I am enjoying it. I get to pootle about in Blogland, Flickrville and Pinterest and call it Work. I'm working, I can say, as I ooooh and aaaahhhh at lots of inspiring images of crochet. It's research, I can say, as I get all giddy over crochet bits n bobs.
So....a few more bits of fabby information for you. My first column will be in issue 14, which comes into the shops on 9th January. I'm not able to spill the beans yet about how the column will be, you'll have to wait and see. But something I can offer you is a chance to subscribe to Simply Crochet magazine for a bargain price......
If you live in the UK, you can subscribe and get the first 3 issues for just £1. There are also discounted 6 monthly subscription offers for Europe and ROW. Here is the special linky for this offer :: www.myfavouritemagazines.co.uk/scr317
And if you live in the US, you can get the first 3 issues for $10 and this is the US linky :: www.imsnews.com/simplycrochet-2008
These offers are valid until the end of January 2014. And if you order your subscription before 18th December then your first issue will be number 14 with my first column in :o)
Right then, I am feeling a little bit over-excited and squirmy now after all that! I'm going to go and settle by the fire to unwind with a bit of therapeutic hooky. I'm working on a new project this week that involves new yarn and colourful little squares and I'm enjoying it enormously....more of that very soon. xxxxxxxxxxxxxxxxxxxxxxxxx
EDIT TO ADD :: For those of you who asked, here's some info from SC mag about digital subscriptions....
"you can download Simply Crochet from Apple, Google Play, The Nook and Zinio.
And you can get the first issue for free on Apple, Google Play and The Nook. So all platforms except Zinio you get one free issue, hope that makes sense!"
It's as clear as mud to me as I am not a digital gal, but hope that info is helpful, especially to those of you outside of the UK.
Congrats!!!!! Actually, I loved everything from your picture, colors, design... everything! So it was really nice to read it was you =D
I just discovered your blog and really enjoy your entries. You probably will read me often now ;)
Congratulations again!!
Posted by: Kareen | January 06, 2014 at 01:07 PM
When do i expect to receive the a Simply Crochet magazine. I thought it was to be this month.
Posted by: Alva Clark | December 18, 2013 at 06:05 PM
Eek!!! How exciting!!! Couldn't hold it in. Had to tell and show my hubby who's playing his guitar right now.
We're so thrilled and excited for you. You so deserve this so, so much Lucy.
Congrats and enjoy your new work.
Xxx
Posted by: Stela | December 14, 2013 at 09:38 AM
Congratulation, you really deserve this success , you must be chuffed!
Posted by: Marie | December 05, 2013 at 05:00 PM
WOW Lucy amazing - well done you. You have sooooo much knowledge, I jusy know your column will be tremendous!
Posted by: jane | December 05, 2013 at 01:35 PM
You must be thrilled! Congratulations!
Posted by: PendleStitches | December 03, 2013 at 06:45 PM
Congratulations and well done, I was thinking of subscribing anyway so have taken the plunge, can't wait to see you in there. Please try not to take the negative comments to heart, as someone else said you can't ever please all of the people all of the time xxx
Posted by: Vicki R | December 03, 2013 at 01:26 PM
Congratulations Lucy!! I was wondering when this would happen. You've had it a long time coming...
Your beautiful creations and blog deserved to be featured in such a lovely magazine! I buy mine from Zinio as I live in South Africa. Cannot wait for issue 14!
Posted by: Bonnie | December 03, 2013 at 08:06 AM
Congratulations! I'm so happy for you.
Posted by: Joanne | December 02, 2013 at 06:17 PM
Hi Lucy - really great you now have your own column. Is the picture of you and the technicolour dream blanket in issue 13 not 12? You say 12 but I think you might mean 13. I think 13 is the one due out early December. 12 is already out.
Thanks
Pam
Posted by: Pamela Elliott | December 02, 2013 at 11:30 AM
Ooooh I shall definitely keep an eye out for that issue! How exciting! It's a lovely magazine.......and i'm laughing....as I type I have those very two hot water bottles on my lap (it's very chilly in my house this morning!) that you show in one of the pics!
I hope that you have a super week this week Lucy.
Much love
Vanessa xxxxxxxxxx
Posted by: vanessa | December 02, 2013 at 09:42 AM
Congratulations Lucy!
From what I have witnessed via blogland, you are well deserving.
Posted by: Darlynn Venne | December 01, 2013 at 10:22 PM
Oh, Lucy, I am so happy for you, I got tears in my eyes! Such great news, and I am thrilled for you. Hooray for sure!!! I will be checking out the magazine...it looks awesome.
Posted by: Karen | December 01, 2013 at 07:35 PM
HUGE congratulations to you Lucy, this is well deserved and I'm surprised it didn't happen sooner, to be honest. You have so much talent and creativity to share, this is just brilliant. Well done lovely. xx
Posted by: Gillian | December 01, 2013 at 05:30 PM
Congratulations! That's great news! So happy for you.
Posted by: Kim | November 30, 2013 at 09:15 PM
How exciting! I've been wondering whether or not to subscribe, and the fact that you're going to be in it has swayed me to say a big, huge "YES" to subscribing as you are an inspiration and we talk about you in our crochet class. Well done Lucy xx
Posted by: Julie Nicolson | November 30, 2013 at 08:33 PM
Wowweee! Well done Lucy, you deserve it. I hope you enjoy the challenge and I look forward to 'seeing' you in the Best Crochet Magazine around.
Posted by: Ann | November 30, 2013 at 08:14 PM
Amazing news and so well deserved - I can't think of anybody I'd rather hear about crochet from. I'm so very happy for you (and us readers!)
Posted by: Katie | November 30, 2013 at 08:11 PM
Great news! I'm only surprised it took them until issue 14! :-) xx
Posted by: Winwick Mum | November 30, 2013 at 07:42 PM
SO well pointed out 'disappointed' and you echoed my comment about Ravelry; you get shouted down if you dare say anything bad about Lucy so those who disagree there STAY AWAY and it becomes a sycophant conversation. Even the moderators are like that.
Posted by: Maggie | November 30, 2013 at 04:27 PM
Well done Lucy, HUGE hug.x
Posted by: Kate | November 30, 2013 at 03:58 PM
A blogger has the right as they see fit to blog about what they want. However, when a blog is perceived and built up in a certain way and is seen to change, that is when it might be hard for the reader to adjust.
I would say that I knew this as a sharing blog, it's identity if you like. Obviously no one made you do that and some people got a lot from that. As someone who crochets and reads standard patterns pretty well, I have not used any of your patterns. Also I noticed that some were not 'yours' in origination but were treated so by your readers. They did this even when you made disclaimers which you did most of the time. However, I felt that sometimes glory was taken undeservedly. Copyright however, covers the words and pictures not the idea, and yes the tutorials were all yours and respected. Many were grateful.
However, to me it is disingenuous to offer them free on the one hand and put the donate button (before it changed to buy me a coffee)up on the other. It is so much more transparent to just charge for the patterns if you want, and why not charge for those original ones? It is not the fact that money is asked for that bothers me it is how and where. Many people give through guilt and pay more than a pattern might cost. There is the notion that just by reading your blog we should pay. There are many free blogs and none of them make me feel that way. I avoid monetised blogs as I find them devoid of interesting content and I dislike the vision behind them. A blog needs readers though, so it really isn't at all so that all the gratitude should belong to us the reader. Surely that is a reward in itself, to have that? Also good bloggers can be rewarded by having so many things opened up to them and that is done by the validation of the reader. We are needed! We aren't just takers you know.
Other bloggers who use affiliate links for Amazon always tell you that they get a fee and have a disclaimer after the blog post. It can seem grasping to use these things and encourage people to use them without explaining that you get money from it. It may be a tiny amount but you have an awful lot of traffic. I don't personally like being treated like a sitting duck. If you buy something, do you need to parade it with all the details so we can buy it too? It encourages this 'I want to be like you' thing which personally makes me feel uneasy. I don't actually want to be like anyone else. I don't actually love everything you do. I do like a lot of what you make but not all. No one is perfect. Sometimes it seems an endless parade of 'I have this and so can you'. It even seems like there might be a kick of out seeing your own power to increase sales for a person every time you mention their goods. The upside being that yes, you probably do increase sales. It seems that you know it though and sometimes I feel like I am being manipulated.
A job is a job. A job doing something you love is great and certainly I think you deserve your new column and wish you well with it. I don't know why it took so long coming. However, it was the wall to wall advertising for the mag, not the enthusiasm for having got the job that grated on me. They are not the same thing at all. Again, I don't want to be seen as a ready audience waiting for a sales pitch. It worked too, as many said they were going to subscribe. What's wrong with just buying a copy? I found it really distasteful after the whole rice thing. The good news in there was buried by the selling information. You may be finding your feet but naivety can harm yourself as well as offend others. If I am honest I felt your blog was being exploited by being used to host the giveaway, the more so if you were not paid. Not just us the reader.
The rice thing seemed equally exploitative of your captive audience who enjoy your blog. It seems like you might have got paid for hosting the giveaway. Maybe you didn't, but it seemed that way, so extensive was your sales pitch. If you weren't, then you should have been for the scale of your marketing. It didn't seem like YOUR giveaway at all, merely that you hosted it. Again you have a right to be paid for your work, which makes money for others, it was the lack of transparency that offended me. (I hope you were paid, the amount of work you did for them!) No wonder it annoyed your US audience who couldn't join in as giveaways are usually to give something back and yes they deserve that. To exclude the US and other countries could easily be interpreted as a snub, regardless that it would have been far from your intention (which I don't personally doubt). It was never about being a giveaway to reward those who have supported you, it was about commercial reward for rice and possibly for yourself. If you had wanted to do a giveaway, then why had you never done one before? Your crochet bird was tagged on the end and still the US couldn't even be part of that. It seemed ungrateful and unappreciative. I must stress that I don't expect your commercial ventures to be audited for us all to literally know your business, but I do think we should know what comes from where in very clear terms.
Your blog has indeed given a lot, but that has been entirely reciprocated in terms of affection, loyalty and even practical help and support. I think it is far from being a one way street here, with you giving so much and the reader just taking. I would go so far to say that you have gained the most from the relationship. It is disingenuous to ignore that. Although there ARE also downsides to being treated like a domestic goddess, unreasonable demands and almost hero worship being two of them. Difficult to cope with at times.
As you have said on Ravelry that you don't understand the criticisms I thought I would try to explain them here. I don't think the 'I love Lucy' forum is the right place for several reasons. No one is going to be properly honest there as their post will be removed for not being 'positive'. I must say I was also much surprised at how quiet that group has become. Hardly any posts lately, which is a big change.
The above is my view only. But really it isn't about not being pleased about your job. Again personally speaking, I am.
Posted by: Disappointed | November 30, 2013 at 12:20 PM
Well done Lucy, so pleased for you; your voice will enhance an already delightful magazine. I'm thrilled for you, and can't wait to see what you write about. You have so many strings to your bow - I'm sure your column will be as varied as your lovely blog. Guess it's about time I subscribed to SC rather than keep buying it "on a whim" in the supermarket! I received a copy as past of my last swap in the "We love Lucy" group over on Ravelry and I must have bought most issues since then.
One-oh-four xx
Posted by: One-oh-four | November 30, 2013 at 08:56 AM
I've subscribed since issue 1 and now have a FANTASTIC reason to ask Santa to extend my subscription for another year.
Chuffed to little bits for you joining the Simply team!
Way to go Lucy !!!
Posted by: Helen | November 30, 2013 at 08:47 AM
AFTER THE MELAMINE CARCINOGENIC SHAME, ANOTHER GREAT CHANGE IN COMMERCIAL MARKETING ! WHAT A PITY!
HAPPY BUSINESS ,SEE YOU NO MORE!
Posted by: Betty B.H. | November 30, 2013 at 01:15 AM